Volvo

Volvo is a Swedish maker of transportation facilities. The company produces trucks, buses, construction equipment, drive system (drive system) for marine equipment as well as industrial applications, aircraft parts, and finance companies. Companies that formerly was the car manufacturer was founded on April 14, 1927 in Göteborg, Sweden as a subsidiary of SKF, a company that manufactures bearings (kolaher). Volvo has been removed from the list of NASDAQ in June 2007, but is still listed on the Stockholm Stock Exchange [1].
A Volvo Cars

Volvo is a Latin word which means "my turn", which is another form of the word "volvere". The name Volvo was originally registered for the first time in May 1911 as a company under the auspices of SKF AB and as a registered trademark which is planned to be used for a special series bearing, but this idea is only used briefly. SKF decided to use "SKF" as the brand for the entire bearing produced.

The company AB Volvo had no activities anything until August 10, 1926. Manager sales, Assar Gabrielsson, and engineer, Gustav Larson, forming AB Volvo as automakers came under the SKF Group only with preparation for a year, including producing ten prototypes. AB Volvo is registered on the Stockholm Stock Exchange in 1935 and SKF decided to sell its stake in the company.

Volvo car series that was first produced, the Volvo OV 4, left the factory on 14 April 1927. This date became the official date of the founding of Volvo.

In 1998, Volvo sold the car division to Ford. According to news from Ten Gears (UK) Ford might sell Volvo to the BMW division in the near future.

table of contents

     1 History of Volvo Group
     2 Volvo Trademarks
     3 Sponsored Events
     4 Volvo Group companies
         4.1 companies are under the Volvo Group
         4.2 Business units Volvo Group
         4.3 Brand-trademark owned Volvo
     5 See also
     6 References

History of Volvo Group
Volvo OV 4, the first series of Volvo cars.

Volvo Group has its origin in 1927 when the first Volvo car left the factory in Göteborg sliding [2]. That year, made ​​only 297 cars were made ​​[3]. The first truck, series 1, began in January 1928. In 1930, Volvo sold 639 cars and export of trucks to Europe started soon thereafter [3]. Volvo cars are not well known outside Sweden before World War II ended [3].

Marine engines has become almost a part of this group for the truck. Pentaverken, which was founded in 1907, dominated the Volvo Group in 1935. However, since 1929, U-21 outboard engine was introduced, and manufacturing continued until 1962.

The first bus, named B1, was launched in 1934 and the aircraft engine was added to the range of Volvo products ever developed in the early 1940s.

On January 28, 1998, the Volvo Group sold to Volvo Car Company Ford Motor Company for $ 6.45 million USD. Volvo Group is now only focused on commercial vehicles. Volvo Group's position in the commercial vehicle field is strengthened by mastering Renault Trucks and Mack Trucks in 2001, and thus this group began to open branches in France and the United States.

In the last ten years, the Volvo Group's growth in services is very fast with, for example, providing financial solutions to support the sale of its manufacturing units.

In 2007, the Volvo Group's master-owned division of Nissan Diesel trucks Nissan Motors to support their development in the region.
Volvo trademark

Trademark management company, Volvo Trademark Holding AB, jointly owned by AB Volvo and Volvo Car Corporation.

The main activity of this company is the owner, manager, protector, and guardian trademarks VOLVO brand-name and license usage rights to its owners. Daily activities focused on managing a global portfolio of trademark registrations and expand the scope of protection against brand-VOLVO registered trademarks.

Which also includes the company's main activity is to crack down on the registrations and the use of unofficial (including forgery) brands trademark identical or similar to the trademark VOLVO brands around the world.

Dangang brands including it VOLVO VOLVO, VOLVO device marks (Slash & Iron Grille Mark) and VOLVO PENTA

Source: AB Volvo
sponsor activities

One of the promotional activities of the trademark VOLVO is a sailboat race Volvo Ocean Race, formerly known as the Whitbread Around the World Race. There is also a Volvo Baltic Race and Volvo Pacific Race. Volvo also strengthen its image by sponsoring golf tournaments all over the world including including major tournaments, the Volvo Masters and Volvo China Open.

Volvo is sponsoring the Volvo Ocean Race, a yacht race around the world's most prestigious for the first time in 2001-2002. Contest will be held next in 2008. Volvo also has a long-term commitment to the ISAF and is involved in the race Volvo / ISAF World Youth Sailing since 1997.

Volvo also sponsor the Show Jumping World Championships since dimualai in 1979 to 1999.

Posted by : Edy santoso