tire brands Achiles

Tire manufacturer PT. Multistrada Arah Sarana (MSA) was first established in 1991, along with business and industry in Indonesia are doing the expansion and improvement. In 1994 the factory has started production of replacement tires for cars, along with sales growing rapidly each year. At the beginning of establishment, MASA first received technical assistance from the Pirelli tires which is a world-class producer (1991-1994), which was followed by Continental (1994-2000).

MASA grow as the era of globalization, the expanding industrial area that now covers 35 acres of buildings located on a 100-hectare area in Cikarang East, which is about an hour drive from the capital of Indonesia.

Determination and ambition that is created makes ACHILLES, CORSA, STRADA compete and capture market share through quality products and best service. Making Passenger Car Radial Tire (PCR) to complete the hadirrnya Light Truck Radial Tire (LTR) and Tire Sport Utility Vehicle (SUV), and up to this day and is known to compete in international markets. Ban MASA can be found in everyday use in nearly every continent in the world, in many countries, and become a benchmark of quality diatara tire industry.

Since 2004, in which the company was taken over by new owners and management team, sales increased dramatically every year. That at the beginning of the formation of a new team for reviewing the policy and performance management, followed by the implementation of performance improvement throughout the department. Effesiensi production and distribution systems can improve overall efficiency, this contributed to the professionals who have the commitment and dedication for decades in the tire industry, which is capable of leading MASA better direction.

Along with the MASA launches its newest groundbreaking products ACHILLES Ultra High Performance tires (UHP), which attracted a lot of interest when it was first launched in 2005. Which of these tires are produced through the application only allows the new production system. The latest tire ACHILLES was launched to compete with top-class performance tires from the major tire manufacturers. MASA is a commitment to provide industry-leading technology tires to its customers. With new confidence, we encourage companies to produce winter tires as used in cold climates.

To meet the quality standards of the world, and through the study of the professional team we successfully obtained the certification of ISO / TS 16949:2009 and ISO / IEC 17025:2008 for Quality Management System certificate and some products include ISO, CCC, INMETRO, BIS, ECE-30 , ECE-54, GSO, DOT, FMVSS 139.

As with other consumer product, PAST very berrgantung on market fluctuations and global ekomoni movement. With good market growth, the company plans to increase production capacity and introduce new products, to meet the needs of the market. In this business development opportunity, with a large area available, MASA can minimize and allocate capital necessary for growth.

Our success and inspire optimism for the company in the future. Experienced, thoughtful and visionary management, equipped with well-trained workforce and competent, ambitious, distributors and dealers of our ability to dominate the market is our advantage. MASA is currently an opportunity to develop the tire market trends around the world.

Posted by : Edy santoso